Mata ni pachedi literally means “behind the mother goddess”, and is a cloth that constitutes a temple of the goddess.
This art is practised by the Vaghari community, one of many communities of India worshiping the Mata. The imagery displays the Mata as central, dominating figure, seated or standing on a throne or animal, brandishing a weapon to ward off the purveyors of evil. Accompanying imagery is taken from narratives from religious epics such as the Puranas.
Mata Ni Pachedi is also known as the 'Kalamkari of Gujarat', owing to its similarity to the Kalamkari technique practiced in Southern India.